A long time ago, marketing your local business online was necessary. Now, it is vital. The digital world is an integral part of all businesses that seek to succeed both locally and globally. But with its endless innovation, every online business owner has to keep up or miss out.
In this article, we will show you 4 things you can do to market your local business online and win the market. You will succeed in your local marketing efforts using the internet and also gain attention worldwide.
With the increase in the number of mobile users, the need for a responsive website is greater than ever. In our time, having a responsive website is no longer an innovation, but is now part of any website optimization plan.
A responsive website is one that can provide an optimal viewing experience — easy reading and navigation with minimal resizing and scrolling — on a wide range of devices (from mobile phones to computer screens).
The major reason you need to keep your design responsive is to increase the reach of your website to a larger user base using a range of devices. Because your users aren’t limited to a desktop computer or device type, an adaptive website provides users with the ultimate user experience.
In 2015, Google announced a new mobile ranking system that promotes adaptive websites as part of the SEO ranking signal. This further justifies the importance of a responsive web design.
A website’s ability to use a single URL makes it easy to link and share content on other websites. It also speeds up page loading on a website, because no redirect is necessary. These are some of the factors that facilitate ranking of Google signals.
Another reason is the ease of crawling and indexing by Google as opposed to crawling mobile-optimized websites that use different URLs for their different versions of devices.
Every day, you use everyday objects that have been designed “normally” to make your life easier. Ergonomics plays a role here. Its mission is to adapt these objects to humans to make your life easier.
Your online business and websites should be designed with that in mind. Depending on your audience, service or product, your website should be designed in such a way that it is easy to consume the information on it, easy to navigate, and easy on the eyes.
Do not cut costs when it comes to a beautiful clean website design. It’s an investment that keeps paying for itself as long as the design remains relevant, which is many years.
Content is king. But what exactly is it ruling? Why do you need great content on your website?
- Keep the attention of readers, and just about any internet user. When a visitor comes to your website, the idea is to provide them with sufficient value to promote your brand.
- Develop brand loyalty through regular contact with your content and a routine built from publishing top-quality content on a regular basis.
- Generate leads on your website using premium content (white papers, studies, webinars, etc.) and call-to-action aimed at linking regular content and premium content.
- Increase the number of sales directly on your website by generating more qualified traffic since entering through content specific to it and its problems.
- All-round increase the traffic to your site when Google recommends your content to users looking for it via search engine results.
Having regular content built around a thoughtful editorial line will increase potential appearances on Google and positioning on certain long tail requests.
This will allow you to reach a qualified prospect with the problem addressed in the content in question.
Fast Loading Speeds
The loading speed of a website has become an essential criterion in the success of a website. Internet users are less and less patient: they want you to give them quick access to your website.
In addition, they are using mobile more and more to surf the web with a less stable and reliable connection. Optimizing the loading speed has a significant impact on the time to connect to your website, the number of page views, conversion, but also SEO.
There are 4 main areas to pay attention to make your business more accessible via the internet:
- Responsive website
- Clean look
- Great content
- Fast loading speeds
These make up just the tip of the iceberg that leads to dominating your online space. But they are a solid starting point, and an excellent way to put your local business on the world map.